AlwaysCivil

Nipsey Hussle Day: 12,000 Limited-Edition TAP Cards Sold Out in 4 Hours

August 21, 2025

Campaign Narrative

On Nipsey Hussle Day, fans flocked to the first limited‑edition Nipsey TAP card, a collaboration with his family, Metro Los Angeles, and Marathon Clothing. The 12,000‑piece set sold out in just four hours, with a $2 fee covering production costs. The card’s images were captured by Jonathan Mannion and Anthony Pham, and the Hyde Park Station on the K Line will continue to host the Nipsey station takeover through August.

Campaign Visual

Planning a New Campaign?

Always Civil partners with brands, teams, and talent when the fit is right. Start the conversation and we can explore what makes sense.