AlwaysCivil

Rams Partner with Black On The Block for Black History Month in LA

February 25, 2026

Campaign Narrative

During Black History Month, the Los Angeles Rams joined forces with Black On The Block and Marathon Burger to celebrate diversity in LA. The partnership activated certified Black‑owned Rams House businesses on site, with the Rams arriving with purpose and the local community rallying behind the event. The collaboration highlighted the power of intentional partnership and community engagement.

Campaign Visual

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