AlwaysCivil

Teya Naylor Brings Coachella Vibes to BMW Performance Center

April 14, 2024

Campaign Narrative

When pop star Teya Naylor pulls up to the BMW Performance Center, she turns the track into a festival stage. Blending the electric energy of Coachella with the roar of high‑speed engines, the star‑powered mashup showcases how music and motorsport can collide in an unforgettable spectacle.

Campaign Visual

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